To me, it’s really obvious that an academic needs to build a sound online academic presence – in fact, that’s why I’ve spent most of the summer building this blog, with the help of @Jas.  In fast-changing times, academics are in a global marketplace and you need to be able to make your work count for you as quickly as possible.  Of course it’s imoortant to publish in a range of outlets on and offline, but the timescales to publication offline can be so long that by the time the work comes out, it’s long past it’s sell-by date.  I’ve been having some good conversations with @lisaharris about this recently.  From a practical standpoint, we’re both up and running (see www.lisaharrismarketing.com) and are also  ready to take the show on the road, as I did in an embryonic form at Aberdeen RGU this year (see the presentation below).  Conceptually, I bring my work about entrepreneurial identity to the fore, while Lisa brings her thinking concerning digital marketing. I’m really looking forward to getting some good work together in this space soon – more later!

neurial identity to the fore, while Lisa brings her digital marketing expertise into the frame.  More later, but I think we can start to get some good theory/practice linkages going in this space.