I’ve often said when I’ve been advocating Social Media that I find it useful for connecting with industry, spotting trends, looking outside my sphere of influence and noting what’s out there on the periphery. This is useful not only for keeping my own research alive but also for keeping students abreast of where the best upcoming entrepreneurial and innovative opportunities might be. I’ve been asked to explain this further, so here’s an example. As I set out in an earlier post, I do have an affinity for ICTs – although I never worked as a systems developer, I have an MSc in Computing which means I’ve always kept up with new technologies and can at least keep up a conversation with those in the field. So it’s here where I look to for ideas as to what might come next – and I pass on my guessology to students who might be looking to set up their own businesses, or maybe hoping to impress potential employers with a bit of future-proofing. So, a couple of years ago, I would have been pointing them in the direction of i-phone apps. While my students aren’t developers either, they should be able to think about new markets, new product development, business planning, new venture creation and so on, thus aiding others with better technical skills and forming teams with mixed expertise. Where does social media come into it? Just keeping my eyes open and following some of the livelier industry analysts and developers on Twitter. Firstly there’s my mate @Jas , http://www.jasdhaliwal.com/, who in return gets to laugh at my attempts to get stuff working on my laptop. Secondly, @monkchips, James Governor, who occasionally produces quick takes on trends. Both sources are really useful – and I don’t have to understand everything – on the ‘trends’ list for example, I only really ‘get’ the first three, because they link in some way to my work on www.creatorproject.org. I don’t need comprehensive coverage, I could read an industry newspaper or feed for that, but I wouldn’t have time – so tweets are ‘good enough’ as fans of Christensen are likely to say. It doesn’t have to be ‘correct’ or come true, it just has to be interesting, possible, geared to start a dialogue or a conversation. So, that’s how it works for me!